Recent academic research reveals that products enrolled in Amazon’s Climate Pledge Friendly program experience a sales boost of at least 12% within the first year of qualifying. This initiative is designed to help customers discover and shop for products with sustainability features, positioning participating brands for long-term success.
To be part of this program, products must meet the criteria of earning one or more than 50 sustainability certifications from trusted third-party organizations such as Fairtrade, Rainforest Alliance, and Forest Stewardship Council. With Climate Pledge Friendly, Amazon is making it easier for customers to access over 1.4 million sustainably certified products across a wide range of categories—electronics, beauty, apparel, household items, and more.
As consumer demand for sustainable options continues to grow, 2023 saw 37.6 million customers switch to Climate Pledge Friendly products, marking a 42% increase year-over-year.
By participating in this program, your brand can align with the rising demand for sustainable solutions, while experiencing a direct boost in sales and increased visibility to eco-conscious shoppers.
