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Amazon Seller Marketing Strategies

Amazon Seller Marketing Strategies That Work Worldwide

Selling on Amazon is one of the fastest ways to enter international markets. With over 300 million active customers worldwide, Amazon provides a massive opportunity for growth. However, success doesn’t come by chance it requires strategic marketing tailored to a global audience. Whether you’re expanding into new regions or already selling internationally, here are proven […]
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How to Manage Amazon Sponsored Products Campaigns Effectively

How to Manage Amazon Sponsored Products Campaigns Effectively

If you’re an Amazon seller aiming for long-term growth, advertising isn’t optional—it’s essential. Among all the advertising tools Amazon offers, Sponsored Products campaigns are the most widely used and effective for driving product visibility and conversions. But here’s the catch: running these ads effectively requires more than just clicking ‘Start Campaign.’ Poorly managed campaigns can […]
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Amazon Seller Central Expert

Why You Need an Amazon Seller Central Expert to Grow Internationally

In the digital age, expanding your business globally is no longer a luxury—it’s a necessity. Amazon has made it easier for sellers to reach international markets through its powerful e-commerce platform. However, navigating the complexities of global selling on Amazon is not as simple as listing your products in a new country. This is where […]
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Amazon Introduces Custom Spreadsheet Templates for Bulk Listings

Amazon has rolled out a new feature that allows sellers to create bulk listings using their own custom spreadsheet templates. This update simplifies the listing process by enabling sellers to use catalog files they already maintain or files downloaded from other Amazon stores. What’s New? Previously, bulk listings were only possible using Amazon’s standard templates, […]
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Amazon has launched a new Inventory Defect and Reimbursement

This update makes it easier for sellers to manage inventory-related defects and reimbursements, including issues such as warehouse losses, warehouse damage, and customer returns, all in one convenient place through the IDR portal. Key features of the IDR portal include: Please note that defects under missing inbound, removals, or warehouse disposals are not included in […]
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Amazon’s Climate Pledge Friendly program is driving growth for sustainable products.

Recent academic research reveals that products enrolled in Amazon’s Climate Pledge Friendly program experience a sales boost of at least 12% within the first year of qualifying. This initiative is designed to help customers discover and shop for products with sustainability features, positioning participating brands for long-term success. To be part of this program, products […]
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Amazon’s updated product title requirements will take effect on January 21, 2025

In an effort to standardize listings, Amazon is updating its product title policy. Over time, product titles have become longer and sometimes contain redundant words or characters, which can decrease customer confidence. These changes aim to make titles clearer, more concise, and consistent across the platform. Here are the key updates that will take effect […]
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