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Top Amazon Advertising Platform Features You Should Be Using in 2025

Amazon’s advertising ecosystem is constantly evolving—and if you’re not keeping up, your competitors definitely are. With 2025 in full swing, Amazon has introduced a suite of new advertising platform features designed to help sellers and brands boost visibility, performance, and profitability. Whether you’re a seasoned seller or just getting started with Amazon ads, using the […]
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A Comprehensive Guide to Amazon Ads Keyword Types: Broad Match, Phrase Match, Exact Match, Negative, and Related Keywords

When it comes to Amazon advertising, keyword targeting is one of the most critical factors in driving success. Whether you’re running Sponsored Products, Sponsored Brands, or Sponsored Display campaigns, understanding how to leverage keyword match types can significantly affect your campaign’s performance, cost-efficiency, and overall sales. In this in-depth guide, we’ll explore the various types […]
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Mastering Amazon PPC: Boosting Sales and Maximizing ROI

Introduction: Why Amazon PPC is Essential for Sellers In today’s competitive marketplace, gaining visibility on Amazon is essential for any seller who wants to grow their business and drive sales. Amazon PPC (Pay-Per-Click) is a key strategy for achieving this. However, with millions of sellers and products, it’s easy to get lost in the shuffle. […]
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