As e-commerce continues to evolve, Amazon is leading the way by integrating advanced 3D models and Augmented Reality (AR) into the shopping experience. These cutting-edge features provide customers with the ability to interact with products in ways that were once only possible in physical stores. Let’s explore how these innovations are transforming the way customers shop on Amazon.
View in 3D: A New Way to Explore Products
The View in 3D feature brings products to life by allowing customers to rotate and zoom in on them from all angles, offering a 360-degree view directly on their devices.
How It Works:
Customers can use the pinch, zoom, and rotate gestures to explore products in intricate detail. This experience replaces the legacy View 360°, providing a more dynamic and intuitive way to interact with items.
Supported Product Types:
- Shoes
- Eyewear
- Home and Furniture
- Beauty Products
- Baby Products
- Sports Equipment
- Toys
- Pets
- Automotive and Electronics
Availability:
The feature is currently available on the Amazon shopping app for iOS and Android devices. Full support for mobile web and desktop devices is expected in 2024.
Exceptions:
Certain product categories such as televisions, rugs, carpets, wall art, and headphones are not supported by this feature.
View in Your Room: Virtual Try-Before-You-Buy
View in Your Room allows customers to visualize how products will fit into their personal space before making a purchase. Whether redecorating or buying a new piece of furniture, this AR feature ensures that your choices will suit your environment.
How It Works:
Using the Amazon shopping app, customers can place products virtually on their floors, tables, or walls, allowing them to see how they fit in their room. This feature offers peace of mind that the item will complement your space.
Supported Devices:
Available on iOS and Android devices with AR capabilities.
Supported Product Types:
- Furniture
- Home Decor
- Items that can sit on floors or tables
- Wall-mounted products
Note:
This feature does not support clothing, shoes, eyewear, or ceiling-mounted products.
AR Virtual Try-On for Shoes
The AR Virtual Try-On for Shoes feature lets customers see how different shoe styles will look on their feet before purchasing, making the online shopping experience more interactive.
How It Works:
Customers can view shoes from above, showing the top of the shoe as it appears on their feet, providing a clearer idea of how they will look when worn.
Supported Shoe Styles:
- Trainers (including high tops)
- Oxfords, loafers, flats
- Slippers, slides, sport shoes (e.g., cleats, golf shoes)
- Sandals (with low heels under 1.5 inches)
Supported Devices:
Available on iOS and Android devices with AR functionality in the Amazon Shopping app.
AR Virtual Try-On for Eyewear
Eyewear shopping can be tricky online, but Amazon’s AR Virtual Try-On for Eyewear makes it easier than ever. Customers can see how different eyewear styles will look on their face from both the front and side views.
How It Works:
Through the Amazon Shopping app, customers can try on a variety of eyewear styles virtually, allowing them to assess the look and fit before buying.
Supported Product Types:
- Sunglasses
- Prescription eyewear
- Glasses frames
- Blue light blocking glasses
- Computer glasses
- Costume eyewear and more
Supported Devices:
Available on iOS and Android devices with AR compatibility in the Amazon Shopping app.
How to Upload 3D Models
For sellers looking to take advantage of these innovative features, Amazon provides two tools to create and upload 3D models:
- Upload 3D Model Tool: If you already have 3D assets for your products, simply upload them to Amazon.
- Mobile 3D Scanning Tool: If you don’t have 3D models yet, you can create them using your mobile device with Amazon’s scanning tool.
The Future of Shopping on Amazon
Amazon’s integration of 3D and AR technologies is changing the landscape of online shopping. These tools not only provide customers with a more engaging and informative experience but also help them make better purchasing decisions. Whether you’re buying shoes, eyewear, or furniture, these immersive features bring the in-store experience directly to your screen, offering a new level of confidence and satisfaction.
For sellers, incorporating these features into your listings can lead to higher engagement, increased conversion rates, and a more personalized shopping experience. Embrace the future of online shopping today and elevate your product offerings with Amazon’s advanced 3D and AR technologies.
Have questions or need assistance with integrating 3D models into your Amazon listings? Feel free to get in touch with us – our team is here to help you enhance your Amazon selling experience with cutting-edge technologies and expert support.
