Why You Need to Grow Your Website Beside Your Amazon Selling Account?

For many sellers, the journey begins on Amazon: the marketplace is enormous, trusted, and offers ready access to millions of buyers. But relying solely on Amazon is a risk in 2025 and growing your own website alongside your Amazon account is no longer just “nice to have” but essential for long-term brand health and profit.

Here’s why.

1. Marketplace dependency is a vulnerability

• Amazon continues to dominate the online retail space, but that dominance brings downsides. For example, in 2025 Amazon’s algorithm (the “A10” ranking factors) will continue to evolve and shift the rules of visibility.
• When you’re only on Amazon, you’re beholden to policy changes, algorithm updates, fee hikes, and competition from other sellers (and Amazon itself). If Amazon changes how visibility works, you may be at risk.
• Having your own website gives you control over branding, customer relationships, pricing, and how you present your products. You reduce risk by diversifying your channels rather than putting all your eggs in Amazon’s basket.

2. Brand equity & direct customer relationships

• On your website you build brand identity, not just product listings. Over time, this builds trust and recognition—something harder to achieve inside Amazon where all listings look similar.
• You can capture first-party data: email addresses, behavioural signals, returning customers. That lets you do custom marketing, loyalty, and retention—things Amazon doesn’t fully hand to third-party sellers.
• In 2025, one of the major e-commerce growth strategies is building your own site and leveraging SEO, content, email marketing, and retention tactics.
• Essentially: your website lets you own the customer, not just rent the marketplace.

3. Diversified traffic sources = more stable revenue

• Marketplaces can deliver high traffic, but the cost (fees, competition) and volatility (algorithm shifts) mean your business can swing.
• A website gives you organic search traffic, content marketing leverage, social media referrals, email lists all which you own and can scale. According to one growth-strategy guide, SEO is one of the most sustainable engines for traffic.
• By combining Amazon + your website, you create multiple revenue engines: Amazon for reach and conversion, your website for margin, brand, retention.
• Especially in 2025 when customer acquisition costs are going up, having owned channels (your website) helps reduce total cost of acquisition over time.

4. Better margin & margin control

• On Amazon you pay marketplace fees, fulfilment costs (if using FBA), advertising competition. All eat into margin.
• On your website, you have more options: control over pricing, promotions, bundling, up-selling, cross-selling, customer retention potentially higher margin.
• Also, your website becomes a platform for launching new products, loyalty programs, exclusive content—things that increase lifetime value (LTV) of customers rather than one-time conversions.

5. Future-proofing & flexibility

• The marketplace environment continues to shift rapidly. For example: the growth of voice search, headless commerce, and omnichannel experiences are major trends in 2025.
• By having a website, you’re better placed to adapt: build a mobile-first experience, integrate with of-site channels, capture brand traffic.
• If Amazon’s policies shift, or cost structures change, your website gives you an asset that you control and can pivot.
• In short: your website is an investment in your brand’s future, not just your product’s present.

6. How to approach building your website beside Amazon (not instead of)

Here are practical steps to integrate your own website into your existing Amazon business (which is exactly what your company, AYS Quest, could help clients do):

1. Start with your brand story — On your website, present your brand values, unique angle, product story. This brand foundation will help conversions and customer loyalty.
2. Ensure seamless integration — Make sure the product catalogue, listings, fulfilment (if you choose to fulfil yourself) align between Amazon and your website. You don’t want inconsistent pricing or messaging.
3. Drive traffic strategically — Use content marketing, SEO (targeting keywords your Amazon buyers might search), email marketing, social media. The growth-strategy guides for 2025 emphasise building owned channels.
4. Leverage Amazon to validate & your website to scale — Many sellers use Amazon for traffic and social proof, then drive repeat/premium purchases on their website. Balanced approach.
5. Track and measure different metrics — On Amazon you might monitor Buy Box share, ASIN rank, ACOS. On your website you monitor direct traffic, bounce rate, conversion rate, repeat purchase rate, LTV.
6. Focus on retention and experience — Use your website for membership/loyalty programs, exclusive offers, personalised communication. These build longer-term value beyond one-off sales.

Conclusion

For sellers at the helm of AYS Quest, the message is clear: yes, Amazon remains a powerhouse channel. But building your own website in parallel isn’t an optional extra anymore it’s strategic insurance, brand elevation, margin enhancement, and future-proofing.

In short: with Amazon you get access to millions of buyers; with your website you build a brand that owns the relationship. Combine both and you position your business not just for short-term sales, but long-term profitability and stability.