AYS QUEST

Year: 2025

What is A/B Testing in Amazon Selling And Why It Matters?

A/B testing is a data-driven method for comparing two versions of your Amazon listing to determine which one performs better with real customers. In Amazon’s ecosystem, this process is commonly run through the “Manage Your Experiments” tool in Seller Central a feature that lets brand-registered sellers split traffic between two variants of a listing element […]
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When Seller Verification Fails, Trust Follows, What Smart U.S. Sellers Should Do Now?

This article explores recent concerns raised about gaps in Amazon’s seller verification process, particularly involving overseas sellers. Reports highlight cases where foreign sellers used U.S. residential addresses or bypassed parts of the verification system, creating risks for consumer trust and marketplace integrity. While this raises valid concerns, it also marks a unique opportunity for compliant U.S.-based sellers. As uncertainty grows, shoppers and Amazon itself are placing higher value on transparency, trust, and brand legitimacy. The article outlines why this shift matters and provides practical guidance for U.S. Amazon sellers including trust signaling, listing improvements, Storefront strategy, and ad targeting adjustments to turn the current environment into a competitive advantage. The core message: while weak oversight can create short-term market noise, long-term credibility and compliance are becoming key differentiators, and now is the right time for U.S. sellers to position themselves as the safer, more reliable choice.
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Black Friday is coming! Are you ready?

Black Friday isn’t a single moment it’s a strategic window. Smart sellers treat it as a visibility and conversion engine, not just a day to slash prices. This polished playbook walks you through the exact actions that separate high-profit sellers from the panicked crowd. Clear, practical, and written for implementation. Why Black Friday is different […]
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The End of Tax-Free Competition: Amazon’s New Policy Changes Everything for US Sellers

Amazon has officially ended the “tax-free” era for China-based sellers. Starting Q3 2025, Amazon reports all China seller revenue and identity data directly to Chinese tax authorities — eliminating years of unfair price advantages caused by tax evasion. This shift rebalances the Amazon marketplace, easing extreme price wars and opening a fairer, more profitable landscape for US sellers. In this article, AYS QUEST breaks down what changed, who wins, who loses, and the exact strategies US sellers should adopt now to capitalize through better listings and smarter ad campaigns.
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