Amazon.co.uk’s Record Holiday Sales Peak: 15% YoY Seller Boost in 2025
Amazon.co.uk hit record sales on Dec 21, 2025, with 15% YoY third-party seller volume growth, £1.2B daily GMV, 20M Prime shipments (up 18%), and electronics leading at 35%. UK annual sales reached £25.4B (+12% YoY), forecasting 12-15% Q1 2026 uplift.





