New update in Amazon Seller Central UK : Business Hour Delivery Rate (BHDR) now visible in the Eligibilities section of your Account Health dashboard.
⤷ BHDR tracks how often your self-fulfilled Amazon Business orders arrive during business hours on the first attempt. Aim for ≥90% to boost customer trust and avoid delivery issues like failed attempts or lost parcels.
⤷ Key stat: Sellers with >90% BHDR see Amazon Business customers spend 8x more on average.
⤷ To improve:
– Download the report from Account Health > Eligibilities.
– Switch to top-performing carriers (check those >90% in the report or European top lists).
– No penalty yet for below 90%, but it’s a strong B2B sales driver.
Optimize your self-fulfilled B2B shipments today!


