Walmart Marketplace recently launched a sweeping enforcement action targeting the Beauty & Personal Care category. In late July 2025, the platform revoked thousands of listings overnight—especially those from unauthorized or unverified sellers—without prior warning. Sellers must now present authorization letters, safety test reports, or documentation justifying product legitimacy to continue listing in these tightly regulated categories
The enforcement leverages Walmart’s AI-driven real-time monitoring system to detect potentially counterfeit, mislabeled, or non-compliant products. The speed and scale of the unlisting surprised many vendors, with sellers reporting mass listing removals and compliance error codes appearing across inventories within hours
Walmart has indicated it will work with sellers where errors occurred, but the sudden nature of this update underscores heightened scrutiny. Sellers in regulated categories should immediately verify documentation, update listings for compliance, and engage proactively with support channels to restore access.
Action Tip: Audit your beauty and personal care inventory, remove unauthorized items, and ensure all new listings are backed by certified documents.
