Walmart Marketplace Enforces AI-Based Crackdown on Beauty & Personal Care Listings (Effective Late July 2025)
Walmart Marketplace recently launched a sweeping enforcement action targeting the Beauty & Personal Care category. In late July 2025, the platform revoked thousands of listings overnight—especially those from unauthorized or unverified sellers—without prior warning. Sellers must now present authorization letters, safety test reports, or documentation justifying product legitimacy to continue listing in these tightly regulated […]
