New Performance Standards for Seller Fulfilled Prime (SFP) and Premium Shipping — Effective June 29, 2025
Amazon has announced the rollout of new performance standards for Seller Fulfilled Prime (SFP) and Premium Shipping, effective June 29, 2025. These updates aim to improve delivery reliability while offering sellers more protection during unexpected regional disruptions. A major enhancement is the introduction of OTDR (On-Time Delivery Rate) protection for sellers using Amazon Buy Shipping […]
