In 2025, eBay sellers are facing several important updates impacting fees, international shipping, and listing tools. Starting February 14, 2025, eBay implemented Final Value Fee increases across most categories—ranging between 0.2% to 0.35%, depending on product type. While modest, these increases may add up significantly for high-volume sellers.
eBay also rolled out new seller tools to improve operations and customer engagement. Updates include:
- Enhanced business policy pages
- New buyer data tools (returning customer tagging)
- Improved condition options for used/pre-loved items
- Targeted coupon creation for loyal buyers
However, the most critical change looms for international sellers: the U.S. government will end the $800 de minimis import tax exemption for small international parcels by August 29, 2025. This change will make international shipping to U.S. buyers more expensive on platforms like eBay and Etsy, as more packages will be subject to customs duties.
Action Tip: Update pricing to reflect fee increases, leverage eBay’s marketing tools to boost retention, and prepare for customs policy changes if you serve global customers.
