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New Performance Standards for Seller Fulfilled Prime (SFP) and Premium Shipping — Effective June 29, 2025

New Performance Standards for Seller Fulfilled Prime (SFP) and Premium Shipping — Effective June 29, 2025

Amazon has announced the rollout of new performance standards for Seller Fulfilled Prime (SFP) and Premium Shipping, effective June 29, 2025. These updates aim to improve delivery reliability while offering sellers more protection during unexpected regional disruptions. A major enhancement is the introduction of OTDR (On-Time Delivery Rate) protection for sellers using Amazon Buy Shipping […]
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Beauty Products Stores

Managing Expiry-Sensitive Inventory in Beauty Products Stores

Inventory management is vital in any retail business, but in beauty and cosmetics, it requires extra attention due to the short shelf life of many products. From skincare creams and serums to makeup and hair care items, most beauty products come with expiry dates that, if ignored, can lead to financial loss, regulatory issues, and […]
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Amazon Prime Day 2025

Top 10 Amazon Prime Day Mistakes to Avoid for YOUR GOLDEN SALES NUMBERS in 2025

Amazon Prime Day 2025, set for July 8-11, is a golden opportunity for sellers to skyrocket sales and visibility. However, with its extended four day format, the stakes are higher than ever. How can you ensure your business thrives during this high-traffic event? Let’s explore the top 10 mistakes sellers often make and uncover strategies […]
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Amazon Product Launch 2025

2025 Amazon Product Launch Strategy

Here’s an SEO‑driven, informative, and easy-to-follow guide tailored for today’s Amazon sellers: Know your customer & niche : Use Amazon Best Sellers, search tools (Helium 10, Seller Central trend data) to pinpoint niches with demand but moderate competition. Define clear KPIs : Set goals for sales, CTR, conversion rate, ACoS, and reviews. Ensure Prime coverage: Use […]
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