Product titles on Amazon are not just words they’re your first shot at grabbing a customer’s attention. With over 70% of U.S. shoppers saying titles and descriptions sway their buying choices, getting them right is crucial. Now, Amazon’s testing a fresh approach: a two-part product title system that’s set to roll out soon. This isn’t just a tweak it’s a shift that could redefine how your products show up and sell.
We’ve been tracking this update closely, and it’s clear that sellers who jump on board early will have a leg up. Here’s everything you need to know about this change, from what it looks like to how you can make it work for your business.
Amazon’s shaking things up by splitting product titles into two pieces:
- Core Title : A short, snappy line think 50 characters or so that covers the basics: your brand, the product type, and key details like size or color.
- Highlights : A longer section, maybe up to 150 characters, where you can flaunt what makes your product special think features or benefits that seal the deal.
This isn’t just about looks. It’s built to make shopping smoother, especially on mobile, where over 70% of Amazon users browse. Short core titles fit neatly on small screens, while highlights give shoppers a quick rundown of why your product rocks. Plus, it ties into Amazon’s push for smarter AI like their Cosmo and Rufus tools to make searches sharper and recommendations spot-on.
Why the Switch?
Here’s the reasoning we’ve pieced together:
- Mobile Matters : Shorter titles are a win for phone shoppers who don’t want to squint or scroll forever.
- AI Smarts : Structured titles feed Amazon’s algorithms cleaner data, boosting search and suggestion accuracy.
- Shopper-Friendly : Highlights cut through the noise, helping customers decide faster.
This builds on Amazon’s recent moves, like the 200 character title cap and special character crackdown in January 2025. The two-part setup is the next step in keeping things clean and clear.
This change is a mixed bag full of potential but with a few hurdles to watch out for. Here’s how it could play out:
The Upside
Get this right, and you could see some real wins:
- Stand Out in Search: Tight, clear titles might climb higher in Amazon’s rankings, especially as AI gets pickier about data quality.
- More Clicks: Catchy highlights can pull shoppers in, making them more likely to check out your listing.
- Better Sales: When customers instantly “get” your product, they’re more likely to buy.
The Tricky Parts
But it’s not all smooth sailing:
- Brand Squeeze: Got a long brand name? Fitting it into 50 characters with the product details could get tight.
- Mobile Mystery: Highlights might not always show up on phone screens, so your core title has to do some heavy lifting.
- Keyword Rethink: You’ll need to zero in on the must-have terms for the core title, since highlights aren’t a sure bet in search.
Imagine you sell a “NatureVibe Organic Bamboo Cutting Board – Sustainable, Tough, and Gentle on Knives.” Your core title might shrink to “NatureVibe Bamboo Cutting Board,” with the juicy stuff “Sustainable, tough, and gentle on knives” moving to highlights. If mobile hides the highlights, that core title better hook ‘em!
The rollout’s still in testing likely hitting mid-2025 but you don’t have to wait. Here’s how to prep now, based on our deep dive into Amazon’s patterns:
1. Nail the Core Title
- Keep it short and sweet : brand, product, variation. Aim for 50 characters max.
- Skip fluff words focus on what customers need to know.
Example:
- Old: “NatureVibe Organic Bamboo Cutting Board – Sustainable, Tough, and Gentle on Knives”
- New Core: “NatureVibe Bamboo Cutting Board”
2. Make Highlights Pop
- Pack this section with what sells: benefits, features, or buzzwords like “eco-friendly” or “durable.”
- Weave in keywords naturally to keep it searchable.
Example:
- Highlights: “Sustainable, tough, and knife-friendly built to last.”
3. Test for Mobile
- Assume highlights might vanish on phones does your core title still work solo?
- Once Amazon drops a preview tool, use it to double-check how it looks.
4. Don’t Jump the Gun
- Hold off on massive listing overhauls until the change is official. You don’t want to tank your current setup for no reason.
5. Pick Winning Keywords
- Dig into what your customers search Amazon’s Search Term Report is gold for this.
- Slot those top terms into your core title for max impact.
Amazon’s not just tinkering here they’re future-proofing their platform. Mobile shopping’s booming, AI’s taking over, and customers want info fast. This two-part title push is about keeping up with all that. For you, it’s a chance to shine or a risk of getting lost if you lag behind.
Sellers who nail this early could see their listings climb the ranks and convert like crazy. Those who don’t? They might end up leaning harder on ads to stay visible. We’ve seen shifts like this before, and the pattern’s clear: adapt fast, win big.
- What It Is : Core title (short basics) + highlights (key perks).
- Why It’s Happening : Better mobile experience and AI-powered shopping.
- Your Move : Prep smart titles, test for mobile, and stay keyword-sharp.
We’re keeping our ear to the ground on this one, and we’ll update you as Amazon locks in the details.
