Amazon Seller Central includes several powerful, underused tools that let sellers make data-driven decisions without paying for third-party software.
Brand Analytics
Reveals top search terms, most-clicked ASINs, and conversion trends so you can see what customers search for and which sellers are winning those clicks.
Search Query Performance
Shows impressions, clicks, add-to-cart actions and purchases by search term, helping you locate exactly where shoppers drop out of the funnel.
Inventory Performance Index (IPI)
Scores your inventory health; monitoring it prevents unnecessary storage fees and helps maintain optimal stock levels.
Voice of the Customer
Aggregates returns, negative feedback and common complaint reasons so you can fix product issues instead of guessing.
Manage Your Experiments
Enables A/B testing of titles, images and bullets so you know which listing variants actually increase conversion.
The brands that consistently win on Amazon don’t guess they use the data Seller Central already provides. If you subscribe to paid tools before fully leveraging these native reports, you are likely leaving money on the table.
